2026
EVENT
THEME
Sales Fix Live is a high-impact, two-day conference designed specifically for service advisors in the auto repair industry. Centered around the theme “The Service Hero Experience,” the event walks attendees step-by-step through the complete customer journey - from the very first phone call to final checkout and long-term retention. Each session focuses on a critical “Hero Moment” in the repair process, equipping advisors with practical strategies, communication frameworks, and proven scripts to elevate performance, profitability, and customer experience.
FIRST IMPRESSIONS HERO
Advisors will confidently lead first calls using strong tone, energy, and structured questioning to build trust, guide the conversation, and set both the customer and team up for success before the vehicle arrives.
TRUST BUILDING HERO
Advisors will confidently lead structured check-ins that build trust, set clear expectations, and use intentional discovery questions to uncover needs and position the repair for a successful sale.
ONE-TEAM HERO
Advisors will understand how accurate Four C’s documentation (complaint, cause, correction, and confirmation), standardized workflows, and clear front-to-back communication improve technician efficiency, reduce comebacks, and drive overall shop performance.
THE STRATEGIC HERO
Advisors will strategically prepare and present value-driven solutions that ensure profitability, build customer confidence, and position complete services that drive trust and long-term value.
THE WAITER HERO / THE SHOW AND TELL HERO
Advisors will use the Waiter Show & Tell process to turn routine visits into trust-building, high-converting experiences by confidently demonstrating key findings while maintaining speed, efficiency, and workflow.
THE SERVICE HERO
Advisors will confidently present value-driven recommendations in a structured, prioritized way, using strong communication and objection-handling skills to guide decisions and close the sale.
THE CLARITY HERO
Advisors will align with the shop to communicate accurate expectations, deliver proactive updates, and confidently guide customers through changes while maintaining trust and momentum.
THE RETENTION HERO
Advisors will build lasting customer relationships through personalized interactions, proactive engagement, and strategic follow-up that drives trust, loyalty, and repeat business.
INCLUDING POWERFUL WORKSHOPS ON:
what path is your advisor on?
From J-O-B to Lucrative Career Opportunity
When you see a long term future for yourself in your work, the way you approach that work is different. You take it seriously and you become intentional about identifying ways to be better at what you do because your future depends on it.
Write your awesome label here.
Keynote Speaker
Aaron Stokes has been in the automotive industry since 1999 and owns 11 shops (and growing) in the Middle Tennessee Area.
Aaron started Shop Fix Academy after he and his repair shops faced an unexpected and extremely challenging obstacle. He almost lost everything. Soon after, other shop owners began seeking his advice. It was clear he was operating his shops with a level of expertise that matched what they needed. Eventually, Aaron created a course teaching what he learned, and thus Shop Fix Academy was born. Little did he know at the time what it would eventually become and how many lives it would impact.
Aaron still owns his shops and is the founder and lead teacher for Shop Fix Academy. Clients of Shop Fix Academy have expressed that the courses, conferences, 1-on-1 coaching, speeches, and other content is so effective because they combine a level of depth that any size shop can deploy while also being simple to understand — no boring lectures or time-wasting coaching calls.
Aaron’s aim through Shop Fix Academy is to provide more value to the industry than anyone else and to transform the industry.
Aaron started Shop Fix Academy after he and his repair shops faced an unexpected and extremely challenging obstacle. He almost lost everything. Soon after, other shop owners began seeking his advice. It was clear he was operating his shops with a level of expertise that matched what they needed. Eventually, Aaron created a course teaching what he learned, and thus Shop Fix Academy was born. Little did he know at the time what it would eventually become and how many lives it would impact.
Aaron still owns his shops and is the founder and lead teacher for Shop Fix Academy. Clients of Shop Fix Academy have expressed that the courses, conferences, 1-on-1 coaching, speeches, and other content is so effective because they combine a level of depth that any size shop can deploy while also being simple to understand — no boring lectures or time-wasting coaching calls.
Aaron’s aim through Shop Fix Academy is to provide more value to the industry than anyone else and to transform the industry.
Main Stage Speakers
With over 25 years in the automotive industry - all of them in independent auto repair - Joseph Stokes knows what it takes to lead a team to success. Currently President of Euro Fix, Auto Fix, and Mike's Automotive in the Nashville, Tennessee area, Joseph started his career as a technician. As the shop he worked for grew, so did he, taking on the role of shop foreman and spending many years leading technician teams to not only work well together as technicians but also establish great team dynamics with their advisors. From foreman, to district manager, and now President over 10 shop locations, Joseph focuses on building and supporting the teams he has in place to have the best opportunity to win.
Michael Rosenberger has been in the industry for over 25 Years. He started in his dad's Midas shops in the mid 90's as a technician. After getting married in 2006 he moved to Denton TX where he went to work for Tommy's Hi Tech Auto as a Service Advisor. After 11 years he bought the shop from his boss Tommy. He grew the shop from $860K in 2006 to $3.8M by 2021. In 2019 he started coaching for ShopFix Academy, which has been a dream for a long time. In October, 2021 he opened his second shop in Plano, TX. He enjoys family vacations, running a shop from out of state, and of course, pouring into others in the automotive industry.
Patrick Murray, the driving force behind RSW Auto Group, turned a small two-bay repair shop in Central New Jersey into a thriving business through passion, dedication, and a commitment to exceptional service. His early experiences in European dealerships shaped his vision to blend top-notch automotive care with a personal touch, treating every customer like family. Beyond RSW’s growth into an 11,000 sq. ft. facility, Patrick has spent the last four years coaching fellow shop owners through Shop Fix Academy, helping elevate the industry as a whole. As RSW Auto Group expands to new locations, Patrick’s unwavering focus on trust, reliability, and customer care continues to define his success.
Guy Roberts began his career in the automotive industry in 2010 with Aaron Stokes’ company, Euro Fix, where he initially served as a Service Advisor. His strong performance led to rapid advancement, first to General Manager and then to District Manager, overseeing eight locations in the Nashville, TN area. When Aaron Stokes launched Shop Fix Academy, Guy transitioned to a leadership role within the organization, becoming both a coach and a key member of the leadership team. In 2019, Guy contributed to the development of Sales Fix, a training company focused on Service Advisors. Today, he serves as the Director of Sales Fix while continuing as a leader with Shop Fix Academy.
WORKSHOPS & IMPLEMENTATION
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What our certified advisors say about our program
"This course is amazing! I have eliminated fear and replaced it with confidence"
"In 28 years I've taken a lot of training. This is the most well put together and orchestrated program I've been in. It hits on everything."
"I learned a lot about how to overcome objections. I have used this method over and over since joining Sales Fix and it has helped every time. "
Welcome to...
NOT OUR FIRST RODEO
We've been putting on live training events for our members for years. Sales Fix LIVE opens it up to the entire industry!
You don't want to miss this!
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