Finding ways to be more efficient helps us in our procedures, helps us find more time in the day, and helps us solve problems faster - or get rid of problems altogether. In addition, being more efficient also helps us DELIVER. Deliver on our promises, deliver on our customers expectations, and deliver on serving our customers better than anyone else can. When you're efficient, your day isn't out of control and you don't forget the "no update, update." You don't forget that your GS is leaving early today and you somehow still need to get Mrs. Smith's car washed because it's a big ticket and you want to leave that Ritz Carlton impression - delivering on her expectation that you're better than the rest. When Mrs. Smith comes to pick up, you're not looking frazzled because things are coming apart at the seams, allowing her a peek behind the curtain and making her wonder how organized your business REALLY is. You can give her your undivided attention when she wants to chat for a few extra minutes to build that relationship.

You will hear in our program about ways to become more efficient but a couple I'll recommend here for consideration are:

• The moment you think of something that could be a headache LATER, is there something you can do NOW to alleviate/prepare for it?
• Saving Money vs. Saving Time

1. - Is it worth spending an extra $20 for the local, dealer part to have the car done today rather than waiting for the out of town part?
2. - How much is a lift worth a day?

Efficiency increases your capacity to serve better, to serve faster, and to serve more. When we filter efficiency through a lens of service, it can help inspire us to look beyond how it just helps us and to discover new and better ways to do things in order to leave that lasting impression with our customers.

There's no excuse for bad customer service. But there's always a reason for better customer service. If you want to serve your customers better, become more efficient.